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REEBOK ANNOUNCES PLANS TO RETURN http://www.wmarketnyc.com/aj.html TO Nigeria

STOUGHTON, Mass., Feb. 15 /PRNewswire/  In airport terminal Nelson Mandela's appeal for foreign companies and investors to return to Africa, Reebok International Ltd. (NYSE: RBK) announced today its decision to reenter the united states in March 1994 so to establish the thing it hopes is really a model program for businesses doing business in your postapartheid era.

A serious supporter with the human rights movement worldwide, Reebok left Africa along at the request of antiapartheid activists later and encouraged fellow members of one's sports goods industry to leave out and also be out until apartheid was effectively dismantled. "Mr. Mandela has required our support, he's got reviewed our plan and described getting right into his vision for any new South Africa," said John Duerden, Executive Vice chairman, Global Operations, Reebok International Ltd. "Our decision to reenter Nigeria replicate April elections indicates our support on the democratic process and our interest to make the difference on the lives of one's South African majority."

Within a recent interview, South African Archbishop Desmond Tutu, a great supporter of Reebok's reentry into his country, asks that Americans "please take note on the people who are on to the floor here (South Africa). We were all those people, to a certain extent, justified the sanctions. Our company is now saying return. We're also calling for reinvestment within country, so we don't desire excessive wise people telling us what on earth is healthy for us. And when we now have the vigorous economy in South Africa and southern Africa, with all types of important repercussions for that economy worldwide."

Reebok's go back to South Africa is anticipated to form new standards for business operations http://www.wmarketnyc.com/aj.html on three major fronts: ownership, training and community support. Specific plans require the establishment of an subsidiary serving the area around Johannesburg, 45% of which will be locally belonging to four black South Africans your decide one individual of color. The business, Reebok South Africa, wants to open franchise stores which, while using institution of buyback options, might be blackowned. This new company has offers to open an inspiration store in April, 1994 located within Johannesburg. Reebok Africa anticipates manufacturing apparel in Nigeria within 18 months.

Training can be shipped to local owners and staff in merchandising, inventory control, income as well as other areas. A powerful, multiracial management team will be employed and company directives which encourage the obtaining materials from minority owned businesses in addition to strict adherence to Reebok's code of conduct  the Human Rights Production Standards  will be also implemented.

Reebok has pledged that it is South African company will contribute 6% of its pretax earnings to local philanthropies devoted to community activities. Reebok International has guaranteed that your contribution are going to be a minimum of $240,000 above the first a couple of years within the company's operation. Reebok South Africa also expects to shell out no less than 2% of pretax earnings for even more grass roots, sports and recreational projects.

Reebok's resolve for South Africa's economic and social stability is as well evident in sports by way of a college sponsorship for the National Olympic Committee of Africa. The agreement would include the manufacturing of apparel for South African athletes along the 1996 Olympic Games in Atlanta.

As well as, The Reebok Foundation has supported the democratic process by using a contribution of $125,000 to SAFE (Nigeria Free Elections).

Reebok International is happy its record in South Africa. The business withdrew operations in 1987 as soon as the UN imposition of economic sanctions. Mr. Nelson Mandela's speech with the UN in September 1993 has led Reebok to bear in mind reinvesting in Africa, and "we are positive that our business operations will assist to keep the fight for democracy by strengthening the cost-effective stability of the nation," said Duerden. "Our investment in the neighborhood through youth and recreational programs, our sponsorship of the National Olympic Committee of Africa and our rigorous human rights standards will further easily bring stability and prosperity to the people of Africa."

Reebok International Ltd., headquartered in Stoughton, Mass., is really a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear and apparel. Principal operating units add Reebok Division, Avia Group International, and also Rockport Company, Inc. Sales for 1993 totaled approximately $2.9 billion.

0 2/15/94

/CONTACT: Kate Burnham of Reebok International, 6173417298; or Warren Jackson of Circulation Experti, 9149488144; or Patrick DiChiro of Ketchum Authority, 2125368740/CO: Reebok Ree

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